End of Module Evaluation

Looking back at this briefs and the tasks set, I believe I have delivered what was asked of me in terms of producing an essay that explored a question of my choice in a chosen field of graphic design and a body of physical work that communicates the theory of the essay through design.

I feel like I didn’t manage my time as well as I could have and have found this brief rather stressful and hard to juggle.  Ideas generation was quite easy for my body of work and I had a clear vision in mind from quite early on as to what I wanted to create. My essay I struggled with and changed my question mid way through as a lot of the stuff I was looking at were dead end. My research for my essay helped me in my production of the body of work.

The tutors have been around and are always available for advice when needed. They have been helpful and have given me ideas when needed which have helped me further develop my work. It was easy to ask for advice on what works best if need be and ‘ve been able to use peer feedback to help develop my work.

I feel the workload has started to feel a lot again due to the number of briefs we’re currently working on at once, it can be quite difficult to almost juggle all the briefs at once. There is a lot of work on at once to be able to concentrate enough time for everything evenly, meaning some modules may get less attention, like this one,to make sure the module with fastest approaching deadline is up to scratch. There isn’t enough time when other briefs are pushed heavily. I’ve felt almost drowned in work at times and I know that is partly due to my own time management on this module which has been poorer than it should have been, although the poor time management has often stemmed from the feeling of being stressed and often times overwhelmed. The last couple of weeks have been relatively free to focus on this module which has really helped.

I feel my time management across the whole module could definitely improve. I feel like I need to ask for advice on how to develop my work and develop a broader range of research that will improve my overall grade as I’m currently not happy with how I’m performing.

If I was to visit this project again I would be better prepared with time management. I wasn’t happy with my time management and will always try to improve upon this. I would also make sure I’m consistently blogging as I feel this is one of things I need to improve upon the most. With extra guidance on the research and experimentation side of my work, it may allow me to work in a way that forces me to blog on a more consistent basis.  I would give myself more time to experiment with my ideas, maybe allow myself to take more risks with more time to correct or improve anything. Even though I’m happy with my outcomes, giving myself more time to experiment with my ideas more for across all three studio briefs would result in better outcomes. Although I’m overall happy with my outcomes it’s always good to improve upon that and gather even more research to be able to develop more ideas and produce better outcomes.

OUGD501 Study Task 9

OUGD501 Study Task 8

OUGD501 Study Task 7

OUGD501 Study Task 6

LAUIL501                                                       Proposal planning

What is your question / theme? Can a brands stigma, often associated with lower class be changed with minimalist visual identity

Why is it important or interesting? The project aims to show if the stigma of a brand can be detached from the brand itself to make it appear more luxurious by using minimalist design techniques and influences to create a new visual identity.

What are the important points / arguments / theories / concepts / contexts? (include key  writers - theorists) How do they relate to the question / theme? The aim of the new visual identity is to change the look, feel and associations of the brand to make them appear more luxurious, more expensive and better quality. The new visual identity intends to play of current trends of real ale and mirco brews as they become a lucrative industry. The new visual identity aims to use minimalist design achieve this, to relate back to the essay. The visual identity will incorporate current design trends to further influence the point of the new visual identity and will be feature a mixture of design techniques influenced by various minimalist designers. Typography heavy, negative space design influenced by the idea of reduction used by the likes of Donald Judd and the ‘less is more’ ethos of Meis van de Rohe, with simple colour ways that adhere to the minimalist colour theories of Johannes Itten’s.

How do you intend on exploring the question / theme? (methodolgy) Researching brands that have attempted to shake off similar stigmas and aimed to be seen as luxury brands Researching brands closely related to this one that have undergone a rebrand or use minimalist styles in viusual identity Explore how the branding works across various applications Research the brand to see if any elements of the brand can be carried over to the new visual identity and still be inline with the new minimalist guidelines

Why are you using this process / activity - how does it relate to the question / theme? (Justification) Using a digital medium to ensure the consistency of the brand and the guidelines across various applications. Uses popular medium of 21st century minimalist design, especially with heavy use of typography.