Final Outcome - Brand

Final Outcome - Essay Two

Final Outcome - Essay One

End of Module Evaluation

 Looking back at this brief and the task set, I believe I have delivered what was asked of me in terms of producing two essays, one about the history of my chosen topic branding and logo design, and one that puts forward an argument about consumer/brand relationships.

I found this brief manageable. The work load was okay, although I do believe that is because I’m not used to the workload and know what is expected of me. Ideas generation went very well despite me having quite a clear understanding of where I wanted to take the rebrand. The essays were okay in terms of workload, the steps and amount of research prior to writing set me in good stead.

The tutor has been around and are always available for advice when needed. He has been helpful and has given me ideas when needed which have helped me further develop my work. It was easy to ask for advice on what works best, and the crits helped me further my ideas also.

I feel the workload has felt a lot due to the number of briefs we’re currently working on at once, it can be quite difficult to almost juggle all the briefs at once. There is frankly way too much work on at once to be able to concentre on cop on the timetabled days, there isn’t enough time when other briefs are pushed heavily.

If I was to visit this project again I would be better prepared with time management and make sure I’m consistently blogging as I feel this is one of things I need to improve upon the most. Although I’m happy with my final outcome and essays, it’s always good to improve upon that and gather even more research to be able to develop more ideas and produce better outcomes.

Study Task 9 - Project Statement

Na, History of advertising: No 128: Bass Brewery's red triangle, https://www.campaignlive.co.uk/article/history-advertising-no-128-bass-brewerys-red-triangle/1342646, 2015

Na, A Brief History of Branding, https://www.brandingstrategyinsider.com/2016/09/a-brief-history-of-branding.html#.Wt5EoNPwZE8, 2016

Na, History of Branding, 2012, http://www.designtoday.info/brand-new-the-history-of-branding/, 2012

McLeod, S, Psychodynamic Approach, https://www.simplypsychology.org/psychodynamic.html, 2017

NA, http://multimediamarketing.com/mkc/marketingcommunications/

Dudovskiy, J, Economic Man Approach to Consumer Behaviour, https://research-methodology.net/economic-man-approach-to-consumer-behaviour/, 2013

Pal, R, Relation to Brand Image and Consumer Preference, http://www.mbaskool.com/business-articles/marketing/16235-relation-between-brand-image-and-consumer-preference.html, 2016

Reed A, Exploring Links Between Brand Name and Consumer Lifestyle, http:/knowledge.wharton.upenn.edu/article/exploring-the-links-between-brand-name-and-consumer-identity/, 2002

Jeanette Mulvey, Consumers have Humanlike Relationships with Brands, Business News Daily,  https://www.businessnewsdaily.com/2821-consumers-relationships-brands.html, 2012

Multiple Authors, Connect, Design for an Empathetic Society, 2013

Wally Ollins, Brand Handbook, 2008

Joeri van den Bergh and Mattias Behrer, How Cool Brands Stay Hot, 2011

Wally Ollins, Corporate Identity: Making Business Strategy Visible Through Design, 1989

These references have allowed me to construct an essay with historical context and one that looks deeper into how consumer brand relationships are formed and upheld. The sources have helped me argue that the consumer initiates a relationship between them and brand, while the brand aids the process, the imitation of relationship is by the consumer.

Finding out this information has allowed me to create a rebrand that tries to aid this initiation, by creating a consistent, legible, recognisable brand that communicates its identity consistently to the consumer with the contexts i've given.