I'm going to rebrand urban outfitters. The brand has uses multiple logos and its sometimes hard to distinguish especially for people who aren't regular consumers, that the brand it as big as it is. It can sometimes come off as an individual store. The brand needs to be consistent to be more easily recognisable and a consistent identity that still relates to the alternative style and collaborative ethos of the brand can strengthen consumer/brand relationships and has the potential to create new ones.
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