Study Task Four - Visual Analysis

Ross McCampbell, HUSH, Nike Billboard NYC, Behance

·      Greys, off blacks, full project also reds, greens and whites

·      Futura Extra Bold Condensed

·      Layout, logo cut out on main “NYC” lettering in centre of poster. Centred bottom “follow @NikeNYC” All text off black In colour

·      “NikeNYC” advertising NYC branch of Nike

·      No subjects

·      Nike “Swoosh” centred middle of poster, focal point of image

·      Present Day

·      New York City, USA

·      Retail

·      Nike

·      Consumers, public

·      Running, NYC community, fashion conscious

·      All classes, all races & all genders

·      HUSH Designed a digital tool to allow Nike to display any of their media on their billboard in NYC easily

·      Illustrator & After Effects

Apple, IPhone X, YouTube

·      Whites, multicolours, based on colour mixing trend on social media

·      Helvetica

·      Text centred middle, silhouette style with multi-colours behind

·      Apple advertising for new iPhone X

·      Multiple subjects throughout video, one subject for durable glass, multiple subjects for face ID

·      Text focal point of image, video carries on trend, phone also centred middle focal point as video goes on

·      Present day

·      Video, no location

Studio OUAM, Alice Bouchardon, Maxim Pirot, Poomclap, Behance

·      Blacks, off blacks, greys, reds, oranges, pinks, crèmes

·      Unknown

·      Repeated typographic Logo, contrasting colours

·      Poomclap personal branding

·      No subjects

·      Text centred middle, repeated text centred middle/across whole poster/card etc

·      Present day

·      Nice, Rennes, France

·      Music Label

·      Poomclap

·      Public

·      Music lovers, public for brand recognition

·      All classes, races and genders

·      Collab for visual identity of record label based in France

·      Unknown, Photoshop and Illustrator guess

Madison Tierney, Graze, Behance

·      Greens, browns, oranges, pinks

·      Blackletter, unknown specific typeface

·      Menu layout, header, menu columns

·      Graze branding and menu design

·      No subjects

·      Header centred top, menu grid off centred to right

·      Present day, based off 11-18^th century European typography, 16-17^th century still life imagery

·      Unknown

·      Wine bar/Delicatessen

·      Public

·      Food lovers, social people, public for brand recognition

·      All classes all races all ages

·      Visual identity and menu design for wine bar

·       InDesign and Photoshop